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Why Podcasting Matters to Your Business

Posted: August 8th, 2006 | Author: | Filed under: Marketing | 3 Comments »

Ralston360 has created a video/podcast that is a really good primer for anyone wondering why podcasts would matter to their business.

Podcast360

podcastingdefined

Overall the content is professional, informative, clear, and not salesy. They provide some great demographic information in the “who listens to podcasts”. They also provide some great examples of how podcasts are being used in the “why should marketers care” section, and offer some great examples of big companies sponsoring podcasts like Lexas, and Gatorade

My only critique is they beat the ipod interface metaphor to death :-) except for the all important “fast forward”. From the standpoint of social media there are no comments on the page, no trackback, and no navigation beyond the ipod interface.

  • http://www.buildyourownbusiness.biz David

    There is no doubt that Podcasting is going to really matters to my business in the future. I launched a ‘Business Articles Review’ Podcast a few weeks ago, and it’s already got 10 times the amount of subscribers that my most popular RSS feed has! There must be something in it!

  • http://blog.futurelab.net/2006/08/why_podcasting_matters_to_your.html Futurelab’s Blog

    Why Podcasting Matters to Your Business…

    by: Karl Long Ralston360 has created a video/podcast that is a really good primer for anyone wondering why podcasts would matter to their business. Podcast360. Overall the content is professional, informative, clear, and not salesy…….

  • http://www.communityguy.com Jake

    Now THIS is a great use of Flash!