ExperienceCurve

Karl,

Everyone knows that bloggers don’t grow on trees…

I think home-grown bloggers tend to be more passionate about the ideas. It doesn’t necessarily matter who they work for; they’d be blogging anyway. I think in cases like yours (and David’s), your employers are lucky to have you!

By growing a blogger within the company, you’re spreading the company’s message. By hiring a blogger from outside of the company, you’re a lot more likely to infuse everyone on the inside with fresh thinking. The former is a marketing initiative, whereas the latter is a growth initiative.

There are a lot of CEO bloggers, some good, some not CEO: http://www.thenewpr.com/wiki/pmwiki.php?pagename=Resources.CorporateBlogsList

Hiring bloggers: desperation?

[...] Part of the conversations are about Microsoft and what needs changing, part of the comments are related to Hugh’s reasons for doing this. First of all, I think so far the result is what Kris and Steve were hoping for, and you can see Steve is very engaged in the conversations as part of that. Karl Long asks why Microsoft needs to do this, if Hugh is a change agent, a conversation starter? I think that’s a very good question indeed, the conversation has long started, but Hugh sure is an enabler of some sort and a way to have different and maybe smarter conversations… and what was that again about smarter conversations? [...]