I was really impressed this Sunday when I read Stowe Boyd’s post on “what is Social Media“, the man has a wonderful talent for clarity and cuts through the bullshit like a hot knife through butter. Stowe’s post was a response to a question by Dare Obasanjo who seems confused as to what social media is.
In his article Stowe makes a very important distinction between Social Media, in capitals, and social media, in lower case. The lower case social media referring to blogs, wiki’s and the tools that create or form the platform for Social Media.
In the case of Social Media i’m just going to quote a big chunk of Stowe’s article:
Couple of nice terms I pulled out of his article
Edglings – The people making things happen at the edges
and the audience, are “The-people-formerly-known-as-the-audience”
I think an important thing to bare in mind is that because social media is the tools that the edgelings use to communicate that social media is very fluid and will grow and change over time. If we were all able to create videos as easily as blog posts from our phones and the video was machine readable, for keyword indexing etc then maybe video would become the dominant form of social media. But right now are current set of tools favor text over anything else.
Resonance Partnerships has a lengthy response to a few different articles, including Stowe’s which is a good read.