Previously I blogged about the BlendTec blenders and I asked the question “does your company make something extraordinary” scamp commented that most companies don’t make extraordinary products.
Well as a wonderful video counterpoint to this, Milwaukee Best Light beer (which could never be accused of being anything but ordinary) decided to put a campaign together that highlighted their very ordinary product being used in a rather extraordinary way. That is fired out of a cannon.
In many ways the Milwaukee idea is rather like the Mentos/Diet Coke thing in the fact that it is the act that is extraordinary and not the product. In many ways I imagine that this kind of video serves more of an “awareness” building purpose than a “preference” building purpose. I’m more aware of Milwaukee Light Beer, but I’m more likely to consider a blend tec blender now that i’ve seen it chew up a rake.
{ 2 comments… read them below or add one }
Sweet.
It looks like a blend of Bravia with BlendTec. Nice experiment. I’m always fascinated by the dramatic effect a slow motion can create – its always working on me…
I hope you’re well mate
A.
I think that you always have to start from the very core of brand delivery, which is the products or services. I think it is much smarter to already from the start make them attractive and differentiated, instead of just spicing them up with another (not credible) advertising campaign. I think that ordinary products will have problems in the future. If they don’t solve problems or makes life better, why do anyone need them?