Jun 21, 2006
The One Thing Worse Than Being Talked About…
Oscar Wilde once said:
There is only one thing in life worse than being talked about, and that is not being talked about.
And in the realm of social-media and new marketing, I can’t think of a more appropriate mantra. Take for example heateatreview.com which is a collection of reviews of microwave meals, a concept so brilliant and so simple the mind boggles. How many office workers are eating a microwaved lunch everyday? Well FMCG’s need to take notice of these blogs that are becoming the new intermediaries that are gradually gaining more influence in the marketplace.
HeatEatReview.com The Trusted Guide to the Microwaved Meal
There will come a point where some industries will realize they are no longer driving the conversation, but some teenager in nebraska is now the main influencer in their market.
Cheers,
KK
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