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Supermarket 2.0 Funny? Yes. Future? Possibly

Posted: April 2nd, 2007 | Author: | Filed under: Marketing | 2 Comments »

glumbert.com – Supermarket 2.0

Link for feed readers

Although this video certainly takes the piss out of a lot of web2.0 concepts, it also provides some food for thought on the future. Sure, physical tags on products seems funny, but that is exactly what the concept of “augmented reality” is supposed to do. Overlaying data and information on the physical world. In fact things like geotagging in flickr are already providing a potential foundation for augmented reality in the future, it’s a way off but not that far.

Links of interest:

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  • http://uwehook.blogspot.com Uwe Hook

    They should have tried to go deeper into UGC. Maybe have consumers develop their own products and sell them to other consumers. Or add a minute how brands react (or not react) to the conversation behind the marketing lines (Blogs, Messageboards, IM’s, Buzz, etc.)

  • http://blog.michellemacphearson.com/is-your-supermarket-web-20-compliant/ Is Your Supermarket Web 2.0 Compliant? | Michelle MacPhearson

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