I think I have to call bullshit on Steve here, just because mainstream media “participated” in social media in 2006 doesn’t change the essence of what social media is. Kind of like me pissing in a lake doesn’t change the what that lake is.
To me the difference between social media and “the media” or “big media” is control and influence. Social media is primarily controlled by the participants, by the viewers, readers, listeners etc. where as traditional media is primarily controlled by an organization with a narrower agenda like a corporation, or a political party.
In the spirit of the recent tagging meme that has been floating around i’m going to tag some folks that i would like to weigh in on this, how about it David from Logic and Emotion, Pete from Mashable, Neville from FIR, and Shel from FIR, and Joseph from Jaffe Juice.