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SecondLife Natives Are Restless

Posted: August 26th, 2006 | Author: | Filed under: Marketing | 3 Comments »

As brands fall over themselves to get into SecondLife they are just beginning to find out that the “residents” of SecondLife are not just passive consumer avatars, and SecondLife is not a virtual-mall. It really is a co-creative environment where many of the residents are constituents, virtual citizens that have a hand in shaping it. On SecondLife’s third birthday the residents put on some protests about Linden Labs lifting the requirement that you need a credit card to enter SecondLife.

Well the residents are now fighting for the right to vote, virtual civil rights for avatars. What represents a watershed moment a group called the Second Life Liberation Army (SLLA) has begun millitary operations, and has taken over the American Apparal store and is stopping any residents from shopping there.

The SLLA selected as its first target the American Apparel Store in SL. Volunteers from the SLLA have been posted to the store and are preventing SL residents from buying any goods from this vendor.

The SLLA has no complaint with American Apparel but is seeking to introduce voting rights to Second Life. We hope that American Apparel will join us in putting pressure on Linden Labs to do this. The SLLA can then stop our attacks against customers using their store.

We are “so” not in Kansas anymore

Tip of the Hat – Ilya Vedrashko

  • http://www.nevillehobson.com/2006/09/02/on-the-radar-today/ On the radar today at NevilleHobson.com

    [...] One of the discussion topics in FIR #168 was Second Life and the disturbing activities in the virtual world by the Second Life Liberation Army. I see that Chris Clarke has “officially had it” with the continuing FIR talk about SL, saying he thinks that the topic should have been addressed in a humorous manner. And Owen Lystrup has a comment on the podcast blog expressing some incredulity at our commentary. [...]

  • http://fabadger.blogspot.com/2006/09/second-life-if-users-are-left-to.html Dan Hill – Flying Aqua Badger

    Second Life – If Users are left to themselves…

    I don’t have a paid account to Second Life. One big reason: item 2.6 of the terms of service says that Linden Labs can shut down your account, on a whim, owing you nothing. I’ll pass on that opportunity, thanks.

    However, it turns out that you can …

  • http://www.sbdm.co.uk/blog/2006/09/03/secondlife-natives-are-restless-at-experiencecurve/ The Social Internet – » SecondLife Natives Are Restless at ExperienceCurve

    [...] SecondLife Natives Are Restless at ExperienceCurve [...]