ExperienceCurve

Dec 18, 2006

Putting the Fun In Functional – Game Mechanics and Social Media

This is a great presentation from Shufflebrain that talks about game mechanics in the context of social media. The idea is very simple, game mechanics motivate behavior, and once you understand that you can start building these aspects into all kinds of social software. This is a wonderful expression of something that I have felt intuitively about social media for some time, but have never been able to articulate. The interesting part is that i’m in the process of helping design a site about gaming but had not thought so much about how many sites are like games of collecting, connecting and competing. Anyway, the game mechanics they beak down in this presentation are:

1. Collecting

2. Points

3. Feedback

4. Exchanges

5. Customization

Putting the Fun in Functional
View more presentations or upload your own. (tags: games gaming)

Tip of the hat

  • http://www.jonreil.com/blog/2010/02/game-mechanics-and-social-media/ Jon Reil | Thoughts on creativity, branding, and web design.

    [...] via Social Strategy & Design by @KarlLong [...]

  • http://agoramedia.co.uk/blog/social-media/putting-the-fun-in-functional-applying-game-mechanics-to-functional-software/ Putting the Fun in Functional: Applying Game Mechanics to Functional Software | Agora Media Group Innovation Blog

    [...] article, (Social) Gaming – significant numbers & the next level, Karl Long commented on it, referring to a presentation of Amy Jo Kim, about applying game mechanics to social [...]

  • http://experiencecurve.com/archives/some-thoughts-on-social ExperienceCurve » Blog Archive » Some Thoughts on Social Media

    [...] Putting the Fun In Functional – Game Mechanics and Social Media Dec 18, 2006 – This is a critical presentation to look at if you need to do any work with social networks. Basically it lays out the game mechanics that are built into social networks that drive behavior, this is the heart of what makes social networks tickle the very reptilian area of the brain and can make them very addictive. [...]

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