Nokia Design YouTube Channel

Looks like the Nokia Design folks have a YouTube channel where they are sharing some conceptual videos exploring the (potential) future of mobile communications. The videos are pretty interesting, animation mostly but they demonstrate integration across numerous smart devices, and >h;gasp touch screens<h; :-) Hmm, maybe apple didn’t think of that first.

Connecting Simply (1:41)
An amazing visit to grandma’s high-tech refrigerator.

Inspiring Scenes(1:45)
Can you do some mad edits on the nightclub floor?

Achieving Together (1:50)
No more telecommuting in your pajamas.

Sharing Discoveries (1:36)

I’m also very glad to say I found out about these videos via a Blog that I helped start in the gaming group, it’s called Futurewatch at blog.n-gage.com as it’s primarily a place for us to talk about what’s coming up for mobile gaming on N-Gage (which is going to be the platform for gaming across some yet to be named Nseries devices).

UPDATE: interestingly these were presented at Nokia World last year by Alastair Curtis, Nokia’s Chief Designer.

Alastair said, “Design is undoubtedly a key, defining issue in our industry. This is only set to increase over the coming years as we see people demanding mobile devices that more closely match their lifestyle.”

“As designers we have to be constantly looking ahead, predicting how these trends will develop and provoking new ideas. Making these videos public and sharing some of this thinking with the people who use our phones will help us do this.”

I think it’s quite a step for Nokia to put these out on youtube really, we may not be sharing trade secrets but it’s a much more open approach to engaging the community in a conversation about the future.

This entry was posted in Marketing. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

One Comment

  1. Posted January 23, 2007 at 5:43 am | Permalink

    It is interesting to see how a well implemented company strategy is reflected throughout the company…..

    Take Apple Computer – the masters of worldwide-surprise-product-launches. An achievement achieved through a closed-strategy. That same strategy of closeness and surprise is not particularly compatible with an open platform, and guess what, the iPhone doesn’t have the ability to install any applications. The iPhone contains what Apple believe the consumer want, not what the consumer chooses to use.

    Nokia in comparison believes in an open uncontrolled world – or should we say consumer controlled world. This could be the result of many years of giant-wrestling with the mobile operators/carriers. Nokia was, due to the heritage of telecom, exercising the open-strategy by driving several different standardizations. A slow and painful worldwide process. The payout is better and equal competition for ANY company, as the standards are open and thus improves everybody’s ability to innovate on applications that utilizes this agreed upon communication layer. At this point I think all Nokia handsets allow for installation of applications, to the let consumer choose what he want, and to let the world innovate on this platform. I was not aware that Nokia moved the open-strategy all the way into the R&#38;D labs – but it makes sense from a open-strategy perspective.

    A lot of research is popping up these days looking at the pro’s and con’s of open vs. closed strategy. Apple and Nokia proves that both strategies have good opportunities for success, in each their own way.

    Thanks for finding and sharing this Karl!

    BR,
    Anders Nancke-Krogh

3 Trackbacks

  • By Putting people first on January 22, 2007 at 11:46 pm

    Nokia presents video scenarios of the future on YouTube…

    Nokia has released a number of short videos on YouTube that explore how mobile phone design may change in the next three or four years.
    There is a video for each of the four categories, or put more simply different lifestyles, that Nokia focuses on….

  • [...] Last year I blogged about how companies were using sites like YouTube to help recruit new employees. So I was not totally surprised when Karl Long noticed that Nokia has created its own channel on YouTube. [...]

  • [...] (via ExperienceCurve) &nbsp; Scrivi un commento [...]

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Subscribe without commenting