Losing Control

Three stars in the firmament of the blogosphere connect to form a new constellation, or maybe this is a horrer scope.

Steve writes an excelent piece on how the universal fear is losing control. Richard writes how YouTube’s traffic doubled in may to 12.6 million unique visitors. David writes how an AOL customer recorded his conversation with AOL when trying to cancel his account, and his interview with Matt Lauer is on is on YouTube.

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5 Comments

  1. Posted June 28, 2006 at 5:39 am | Permalink
  2. karl long
    Posted June 28, 2006 at 6:04 am | Permalink

    Thanks Amanda. I guess i’m of the camp that believe control is an illusion and that companies have control of their brands like a surfers have control of a wave. i’m not sure Edelmans betting on anarchy as much as they are learning how to surf. I don’t think anarchy is the right term either, it’s more subversion. Web technologies are subverting the structure of corporations and blurring the boundaries of where a corporation begins and ends.

    In the end it is the post industrial revolution corporation that had to create brands, PR, and advertising to serve as the “intermediary” the medium if you iike to talk to a lot of people at the same time, the mass market. There is no mass market now, just a densely connected network of potential, current, and past customers.

    Cheers,

    karl

  3. Posted June 29, 2006 at 11:22 am | Permalink

    I’m suprised that this post did not drum up any conversation at Marketing Profs. It’s all right up their alley. It should be up all of our collective alleys.

    Maybe their all taking the cue from that Comcast guy…
    ;)

    Keep it up Karl.

  4. karl long
    Posted June 29, 2006 at 1:44 pm | Permalink

    Thanks David, it’s a mystery to me as to what generates conversation and what doesn’t. I wonder sometimes if my writing style is too direct or prescriptive and that might put off commenting.

    thx,

    Karl

  5. Posted June 29, 2006 at 3:28 pm | Permalink

    Good point. Maybe leave some open ended questions… Then again you should write in your own style. You are sometimes ahead of the curve, so that could have something to do with it as well.

    Either way. Write about what matters to you—in your voice.

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