interested in innovation and creativity

I’m starting a podcast

Posted: June 7th, 2006 | Author: | Filed under: Marketing | 9 Comments »

podcasting job trend
From: Indeed.com the job search aggrigator

Actually i’m totally serious, I will be starting a podcast in the next couple of weeks, i’ve been absolutely inspired by Jaffe’s across the sound podcast, and it gives me a perfect excuse to put the customersonfire.com domain to better use, rather than this sort of parallel blog.

I’ve been thinking about a topic, and initially though I would use the term “micromarketing” that i sort of coined for customersonfire.com, but another idea has been peculating, or simmering in the back of my mind:

“The co-creative business”

So instead of another marketing 2.0 web 2.0 etc, talk about the changing structure of businesses. How businesses are transforming from entities that create and distribute value to ones that co-create value with their customers. I mean, it gives a pretty broad base of things to talk about, from customer generated content, to blogs, podcasts, social media, all the way to the actual business models of upcoming companies like flickr, youtube, netflix, and even that old stick in the mud amazon.

I am really interested in comments on this idea, so please, have at it, feedback, if you want to be a guest host, get interviewed etc. Also any tips, ideas, software, technique that any grizzled podcasters want to send my way. I’ve been thinking that I can probably conduct much of it over skype and use audio hijack to do the recording, I’ve already done that to embaress my mother to great effect.

Cheers,

Karl

  • http://www.jaffejuice.com Joseph Jaffe

    Dude, go for it! Love the idea and I love customersonfire – tremendous possibilities.

    I’m honored to have played a part in inspiring you…and I’d be delighted to co-host (and visa versa)

    jJ

  • http://blog.marketingprofs.com Ann Handley

    KK — Excellent idea, and I think you are on to something. I like your “co-creative” term…seems to fit the bill nicely. (Another interesting take is Church of the Customer’s “citizen marketing” moniker; slightly different twist, same basic idea.)

    Happy to help however you see fit.

  • http://blog.futurelab.net Alain Thys

    Hi Karl

    good stuff !!

    We thought about it when in a not so distant previous life we tried to launch a podcasting portal (all soft still somewhere on a server), yet essentially shied away from the time investment required to make our own.

    from a content perspective I always go with the logic “when you come to crossroads in life, why choose ?”. I think its perfectly do-able to cover both micro-marketing, and co-creation as well as what ever else comes up next within the Consumers on Fire logic.

    As for software, from lots of testing, we love Castblaster over here (www.castblaster.com). Having said that, this knowledge is from 6 months ago, so may be better stuff out there by now. Also it pays to invest a little in an old-fashioned microphone setup. Sounds 10x better than anything Logitech has on the market.

    Good luck with it

    A.

  • http://www.innertee.com Miles Sims

    Karl,

    Sounds like a great idea. Would love to hear some customer interviews as part of the customersonfire.com podcasts about how they are co-creating and their passion for whatever the service/product is that they are ‘on fire’ for.

    Good luck, I’m sure it will provide some good insight.

  • http://moblogsmoproblems.blogspot.com Mack Collier

    Karl I’m not sure how familar you are with podcasting, so you might not need this link, but here it is anyway:
    http://forevergeek.com/geek_articles/beginners_guide_to_podcasts_and_podcasting_plus_how_to_create_a_basic_podcast_of_your_own.php

    At one point I was going to start a weekly podcast for The Viral Garden, and from what I could tell it was painfully easy.(had to be if I could do it).

    Sounds like a great idea!

  • karl long

    Man, I don’t usually get teary on my blog, but… I love you guys :-)

    KK

  • http://www.marketallica.wordpress.com ozgur alaz

    hi Karl
    It seems great idea

    For distributing i suggest odeo.com

  • http://www.foodcandy.com dB.

    Right on! Co-creative business is “it”. While some are talking buzz and burning investor capital, others find productive ways of leveraging an existing customer base to work for them. It’s web 2.0 becoming a business, a co-creative business.

  • http://www.diewespe.de Olaf

    Hi Karl,

    Go for it – i’m looking for your voice.