Corporate Video 2.0 – Second Life Machinima + Youtube
Posted: September 25th, 2006 | Author: Karl | Filed under: Marketing | 10 Comments »I had heard a week ago from the blog of Shel Holtz (of For Immediate Release fame) that a PR agency called Text100 had set up an office island in SecondLife (surl), and my immediate reaction was somewhat ambivalent. With Adidas, American Apparel, and the starwood hotel opening i really just ignored it as a sort of “me too” thing. That was until I saw their introductory video on YouTube that was entirely filmed in SecondLife and provides a great introduction as to why SecondLife is a communication tool of growing importance.
Apart from the fact that this supports the message that Text100 can serve as a guide to companies around the communication opportunities in SecondLife, it demonstrates a wonderful way use SecondLife for corporate videos. Think about virtual tours of facilities, product launches, even testing product concepts. It seems to me that SecondLife is a great opportunity to help customers experience aspects of your company, your products, your ideas, in ways that are more visceral and tangible.
UPDATE: My friend Gif Constable from the ElectricSheep Company pointed out that I should really be reading his blog 
Text100 is an ElectricSheep client, and of course Gif blogged about this PR Machinima over 10 days ago! A lifetime in the blogosphere.
Here’s another introductory machinima video from SecondLife that is extremely interesting and goes beyond some of the communicaiton issues and get’s into marketing, product development, product testing and consumer generated media.
