ExperienceCurve

Charmin Does Some Product Testing In Time Square

Charmin 1 01

From next Monday through Dec. 31, the Procter & Gamble Charmin brand will operate a public restroom in the heart of Times Square, amply stocked with Charmin Ultra, and complete with attendants who are assigned to clean up after each use.

And google will be supplying contextual ads :-)

Tip of the Hat to John Winsor

  • Alfred Lesniak

    Do u know where i can go ro who to talk to. I just want to put up a quick personal message for like 10 seconds on a billboard..for my girl…i want it to be a suprise..can u help?

  • http://departurelounge.wordpress.com/2006/12/13/times-square-e-cgm/ Times square e CGM « [Marketing] Departure lounge

    [...] Ma funziona veramente questo approccio molto web2.0?? ….the recent display of public toilets set up by Charmin bathroom tissue: Used by thousands in Times Square and viewed by 7,400 Web users on one site alone. Or Nascar’s recent display of racecars; videos of the event have been viewed on YouTube more than 1,800 times. More than 60 people wrote about the event on their blogs and 60 more spread the word — and pictures — on the Flickr Web site. [...]

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