interested in innovation and creativity

Bullying a Bully – Giving GM a Noogie, and the Chevy Tahoe a Chinese Burn

Posted: April 6th, 2006 | Author: | Filed under: Marketing | 1 Comment »

Have you ever got in a fight with someone and ended up much better friends? Well I wonder if all the people out there who are slapping GM around with the Chevy Apprentice “negative ads” aren’t actually putting more of a human face on GM? After we slap around the bully aren’t we now somewhat more connected to them? They respect us more, and we realize that they are just a product of their bad upbringing.

I’m not going to run out and buy a Tahoe, but somehow GM has managed to humanize themselves just a little bit by not taking down all the negative ads that were created for them.

There’s now an entire site dedicated to voting on the negative ads, go take a look and prepare to be blown away by the creativity

BTW from a publicity standpoint this is an absolute slam dunk, picked up by New York Times, CNET, Nightline, rocketboom (yes, that’s right nightline and rocketboom in the same sentence :-)

Originally Published: customersonfire.com – microbrands & microbranding

  • http://www.youtube.com/watch?v=c_ljcsJQIo4 Halliburton Funded

    Looks like Chevy’s getting the picture…looks like they’re taking down the negative ads, pulling PR spin saying they “comfortable” with the campaign, and all the while, not allowing negative ones to get sent to a friend…there’s more than one way to skin a cat..people just need to create their ads and drive traffic over to youtube or somewhere else…

    http://www.youtube.com/watch?v=c_ljcsJQIo4