As the number one search on Technorati. Ironically enough Measure Map is also making a strong showing, related to the recent acquisition of the Adaptive Path tool “measure map” by Google. Ironic because measure map is a tool that helps bloggers measure their stats and “influence”. Well if you ever doubted Scobleizers influence, you can do a search on Yahoo. Looks like google shut it down as a googlebomb, but I think that speaks volumes regarding influence as well.
Now many companies are certainly coming to understand that the blogosphere is important, and I think this illustrates how blogs can create and transmit influence very quickly.
To put this in terms that marketers and advertisers might understand, blogs are like the perfect medium for “viral” ideas, not only do the ideas travel like wildfire, they create permanent records of the idea through all the links back and forth between the blogs. Blogs are like amplifiers for ideas, whether that be a new product, or a social experiment.
Not to get all William Gibson on your asses, but based on my limited understanding blogs do kind of act like a brain in that the “paths” and “connections” between ideas and concepts are important for memory.
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