Please send me any other links that you find related to the decline of mass media and the death/inevitable decline of the agency model. BTW i’m not saying that the agency is dead, just the model of earning revenue based on the cost of communicating. As the cost of communication reaches zero earning 15% of that is a pretty bad business model.
Cheers,
karl
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Karl,
I’ve been collecting links on this topic here:
http://del.icio.us/weisbrod/agency_2.0
The most notable link of late:
http://fallontrendpoint.blogspot.com/2006/08/ad-agency-deathwatch-winterberry-study.html
Cheers,
Scott
Nice, thanks Scott.
I also follow the idea of Agency 2.0, what I was trying to focus on with my Agency-deatwatch links were more about how the proliferation of cheap media is subverting the agency business model. I think there is a lot of cross over between the two for sure, I also pointed to that fallon post, and in fact that was what inspired my tag
K
Perhaps this is a link that may be of use here:
http://www.blueflavor.com/ed/thinking/the_agency_model_is_dead.php
Yep, very good stuff, already got it
K