The Social Media MBA Blog by Karl Long

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Post layoffs, Ford puts money into… ringtones

What better way to bring some authenticity to a brand than, yep, mustang ringtones. Yes, it sounds like a car revving. The most mind boggling ringtone being… the national anthem, played out with revving engines and tire screeching for the high F. I guess this gets filed under customer experience irony as well.

Now, this may just be a case of cultural relativism, as i’m English, and maybe i’m just not getting it. Please any red blooded Americans want to tell me why I shouldn’t find this wrong on so many levels. Thanks.

ringtones Get your ringtones today.

4 Comments, Comment or Ping

  1. Zeke Sneaker

    You have spent some time in the Southeast U.S., haven’t you Karl? Spend some time at a NASCAR event and it will quickly become apparent which market these ringtones are aimed at.

    FAMOUS SOUTHERN LAST WORDS:
    “Hey, ya’all watch this!”

    ; )

  2. Ааану-ка ребятк оглсоуе!м!!

    Признавайетссл проакзники и владельцы асйта blog.experiencecurve.com ))))

    ЧТО вы будете делать эрим летом?!

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  1. Jalopnik - Jan 31st, 2006

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