May 11, 2005
IBM muscling in on IDEO?
IBM is now interested in helping clients link design and strategy, develop deeper insight into consumer needs, and then develop break through, innovative products. In many ways this space has been owned by companies like IDEO and frog. IDEO does a tonne of work in the medical instruments space and that is an area mentioned by IBM as a key area. It will be interesting how this pans out. One thing it does indicate is that Customer Experience Strategy is on the mind of a lot of companies.
Increasingly, our clients are seeking new insights into customer needs, innovative design ideas and ways to harness technology to create breakthrough products and gain market advantage. This capability makes IBM Product Design Consulting Services a valuable complement and unique differentiator to the Product Development and Delivery solutions we currently provide global electronics clients,” added George Bailey, Global Leader, Electronics Industry, IBM Business Consulting Services.
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