companies used to be able to out compute each other, now they really have to out think each other, no wonder some look flat footed :)

by Karl on March 3, 2010

shortest post ever, thoughts?

{ 2 comments }

Advertisers are out of ideas or they don’t care about hulu

by Karl on February 22, 2010

I’ve been using Hulu quite a lot recently due canceling cable (obviously I now get the benefit of reacting condescendingly to small talk about American Idol with “oh, I cancelled cable”, while still keeping up with the daily show :) . Anyway, I’ve been exposed to a few Hulu ads now and I’ve got so say it’s some of the worst advertising i’ve ever seen (except for an old spice commercial which was awesome).

Anyway, this verizon commercial has to win the award for least imaginative, essentially they copied a chewing gum commercial, yep, it’s a remake.

Here’s the Verizon commercial

Original Big Red Chewing gum commercial:

Who thought this was a good idea?

{ 6 comments }

The Most Important Questions Twitter is Asking of it’s Data

February 20, 2010

Twitter shared a fascinating presentation with information on how they are handling analysis of it’s 100 Billion tweets. Much of the analysis is focused on numerous technical requirements but there are some really fascinating business requirements as well.
Those requirements were related to not just the storage of the masses of data, but the analysis [...]

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My First Slidecast: Added Audio to Employing Your Customers for Fun and Profit or Design For Co-Creation

February 13, 2010

Employing Your Customers for Fun and Profit
View more presentations from karl long.

After the video of my presentation at Inverge 2 years ago has failed show up I have finally put an audio track on this presentation to provide a bit more context around my thinking and ideas. Amazingly, 2 years later the majority of the [...]

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Elements of Twitter Style: Attempts at Clear Communication and Attribution for People and Machines

February 1, 2010

one must first know the rules to break them
This is a rather hyperbolic statement but Twitter is probably one of the most fascinating emergent communication and collaboration platforms since the advent of writing. Communication and collaboration on twitter is emergent, dynamic, and uniquely colored by the individual’s experience. Rather like writing in Shakespeare’s time where [...]

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Social Media and Collaborative Marketing

January 25, 2010

Shiv Singh from Razorfish has put a great presentation that highlights the value of social media as part of a collaborative approach to marketing. Shiv calls it Social Influence Marketing, but it’s essentially an approach to marketing that includes the customers in many of the activities.
Anyway, worth digging through this presentation, I love slideshare [...]

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Avatar – 23 Minute Behind the Scenes Special, Great Demo of Augmented Reality

January 22, 2010

Everyone knew that Avatar was a technically advanced, but you will probably be surprised at the amazing fusion of performance and technology. The whole special is brilliant and if you liked the movie you will enjoy this a lot. The real treat though was how James Cameron was using essentially an augmented reality camera to [...]

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Martin Luther King Jr. on Technology

January 18, 2010

“Through our scientific genius, we have made this world a neighborhood; now, through our moral and spiritual development we must make of it a brotherhood. In a real sense, we must learn to live together as brothers, or we will perish together as fools.”
Martin Luther King Jr.

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Generic Social Strategies: Become the Platform or Drive the Community

December 22, 2009

Michael Porter popularized the idea and proposed generic strategies for organizations like Cost Leadership and Differentiation. Normally i’m not a fan of generic strategies as I don’t think they really lead to a sustainable advantage. IMHO most strategies should take such good use of your organizations talents, capabilities and resources that it should be virtually [...]

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An Open Letter to Ben Edwards at the Economist and why LinkedIN fails

December 21, 2009

Hi Ben, here’s a note I tried to send you recently via Linkedin:
“I recently read about your decision to make social a core part of your strategy, which as an ‘on and off’ subscriber to the economist I’m thrilled to hear. I’m also professionally interested as I’ve been writing about social strategy at http://experiencecurve.com since [...]

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